Swansea, the southern entrance to the city, boasts exceptional lakeside and beach living. With a unique coastal location, Swansea offers the opportunity for increased retail, commercial, and tourism investment, to complement existing town centre services.
Central business district:
118 businesses and 21,983m² leasable floor area
| Total persons Swansea and surrounding areas (postcode 2281) | 13,149 | |
|---|---|---|
| Total persons Swansea suburb (excluding overseas visitors) | 4,638 | |
| Primary age group | 25-54 years | 33.0% |
| Total labour force (includes employed and unemployed persons) |
1,560 | |
| Occupation – top three (employed persons aged 15 years and over) |
Technicians and Trades | 22.5% |
| Labourers | 14.1% | |
| Clerical and Administration | 11.4% | |
| Industry of employment – top three (employed persons aged 15 years and over) |
School Education | 4.1% |
| Supermaket and Grocery Stores | 3.7% | |
| Building Completion Services | 3.3% | |
| Income (population aged 15 years and over) | Median individual income ($/weekly) | 311 |
| Median household income ($/weekly) | 570 | |
| Family characteristics - top two | Couple families without children | 47.3% |
| Couple families with children | 29.6% | |
| Dwelling characteristics – occupied private dwelling | Median rent ($/weekly) | 175 |
| Average household size | 2.2 | |
| Tenure type – occupied private dwelling – top three | Fully owned | 45.5% |
| Rented (includes rent-free) | 27.3% | |
| Being purchased | 17.5% |
Swansea, the eastern gateway to Lake Macquarie, is a local rather than district service centre. The centre is dominated by retail, but also provides a range of Community, Financial, and Health Services.
| Total number of businesses | 118 | |
|---|---|---|
| Business mix – top three | Goods Related Service Industries | 34 |
| Knowledge Based Service Industries | 31 | |
| Person Based Service Industries | 25 | |
| Leasable Floor Area (m²) | 21,983 | |
| Zoning | 4(2) | |
|---|---|---|
| Total stock (ha) | 4.9 | |
| Occupied land (ha) | 4.4 | |
| Vacant land (ha) | 0.5 | |
| Vacant premises (m²) | 0 | |
| Top three industry sectors | Manufacturing | 44% |
| Wholesale, retail and trade | 19% | |
| Community Services | 12% | |
"Nestled between the ocean and Lake Macquarie, our world-class hotel and development is kind to the environment, and here for everyone to enjoy." Bill Saddington - Caves Beachside Hotel
Lake Macquarie City has a strong economy, a diverse industry mix of over 12,000 businesses, and a projected population increase of 60,000 over the next 25 years. As the fourth largest city in NSW, the population of nearly 200,000 provides a pool of highly skilled labour, supporting innovative industry.
Lake Business
Relax beside the city’s centrepiece, Lake Macquarie, a vast blue-water expanse twice the size of Sydney Harbour. Sandy inlets, secluded bays, and protected foreshores are perfect for water activities, or enjoy the city’s beaches, mountains, shopping precincts, art galleries, and unique town centres.
Lake Attractions
Lake Macquarie City offers a unique lifestyle enabling residents to balance recreation and family with business success. A cosmopolitan and progressive city, Lake Macquarie retains a sense of community, courtesy of nine thriving town centres, each with an individual character and focus.
Lake Lifestyle
Lake Macquarie is one of the fastest growing cities in NSW. It is located in a strategic position with access to an extensive range of products, services, and transport networks. Lake Macquarie’s natural attractions provide opportunity for a quality lifestyle in an economic climate conducive to business.
Lake Opportunities