Swansea

Swansea, the southern entrance to the city, boasts exceptional lakeside and beach living. With a unique coastal location, Swansea offers the opportunity for increased retail, commercial, and tourism investment, to complement existing town centre services.

Central business district:
118 businesses and 21,983 leasable floor area

QuickStats

Total persons Swansea and surrounding areas (postcode 2281)   13,149
Total persons Swansea suburb (excluding overseas visitors)   4,638
Primary age group 25-54 years 33.0%
Total labour force
(includes employed and unemployed persons)
  1,560
Occupation – top three
(employed persons aged 15 years and over)
Technicians and Trades 22.5%
Labourers 14.1%
Clerical and Administration 11.4%
Industry of employment – top three
(employed persons aged 15 years and over)
School Education 4.1%
Supermaket and Grocery Stores 3.7%
Building Completion Services 3.3%
Income (population aged 15 years and over) Median individual income ($/weekly) 311
Median household income ($/weekly) 570
Family characteristics - top two Couple families without children 47.3%
Couple families with children 29.6%
Dwelling characteristics – occupied private dwelling Median rent ($/weekly) 175
Average household size 2.2
Tenure type – occupied private dwelling – top three Fully owned 45.5%
Rented (includes rent-free) 27.3%
Being purchased 17.5%
Source: ABS Census Data March 2010

Swansea Commercial Centre

Swansea, the eastern gateway to Lake Macquarie, is a local rather than district service centre. The centre is dominated by retail, but also provides a range of Community, Financial, and Health Services.

Total number of businesses 118
Business mix – top three Goods Related Service Industries 34
Knowledge Based Service Industries 31
Person Based Service Industries 25
Leasable Floor Area () 21,983
Source: Lake Macquarie City Council Commercial Centre Study 2009

Swansea and Surrounding Areas Industrial Land

Zoning 4(2)
Total stock (ha) 4.9
Occupied land (ha) 4.4
Vacant land (ha) 0.5
Vacant premises () 0
Top three industry sectors Manufacturing 44%
Wholesale, retail and trade 19%
Community Services 12%
Source: Lake Macquarie City Council Industrial Land Study 2007
"Nestled between the ocean and Lake Macquarie, our world-class hotel and development is kind to the environment, and here for everyone to enjoy." Bill Saddington - Caves Beachside Hotel

About Lake Macquarie City

Business

Lake Macquarie Business

Lake Macquarie City has a strong economy, a diverse industry mix of over 12,000 businesses, and a projected population increase of 60,000 over the next 25 years. As the fourth largest city in NSW, the population of nearly 200,000 provides a pool of highly skilled labour, supporting innovative industry.

Lake Business

Attractions

Lake Macquarie Attractions

Relax beside the city’s centrepiece, Lake Macquarie, a vast blue-water expanse twice the size of Sydney Harbour. Sandy inlets, secluded bays, and protected foreshores are perfect for water activities, or enjoy the city’s beaches, mountains, shopping precincts, art galleries, and unique town centres.

Lake Attractions

Lifestyle

Lake Macquarie Lifestyle

Lake Macquarie City offers a unique lifestyle enabling residents to balance recreation and family with business success. A cosmopolitan and progressive city, Lake Macquarie retains a sense of community, courtesy of nine thriving town centres, each with an individual character and focus.

Lake Lifestyle

Opportunities

Lake Macquarie Opportunities

Lake Macquarie is one of the fastest growing cities in NSW. It is located in a strategic position with access to an extensive range of products, services, and transport networks. Lake Macquarie’s natural attractions provide opportunity for a quality lifestyle in an economic climate conducive to business.

Lake Opportunities